Inside this guide, you’ll find lots of ideas and information to help you create experiences for your customers.
You can constantly hustle hard to find new clients and customers and convert them into buyers, or you can keep the ones you have happy so they spend more with you, refer you with gusto to everyone they know, and become the poster children for why people must work with you or buy your product.
Focusing on surprise and delight helps you create a strong foundation for your business. According to KISSmetrics, it can cost 7 times more to acquire new customers. By emphasizing surprise and delight, you can reduce your marketing spend, grow your business faster and build a reputation for delivering high-quality products or services. That’s a win for everyone, especially the clients and customers you serve.
This guide breaks down key elements of onboarding, client communications, sending them off in style, gratitude, keeping in touch and much more.